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Here is a common situation many startups face. They have no money, but they have to do marketing.

What can they do?

Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks.

The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.

Where marketing and engineering meet, growth hacking happens, read the article to learn more about affiliate techniques.

where-marketing-and-growth-hacking-meet

Obviously, growth hacking isn’t free. Strictly speaking, none of the techniques in this article are “free.” Anytime you involve people, employees of the company, there will be payroll and associated costs.

But here’s why these methods are so powerful. They don’t require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.

1. Get Links From Your Service Providers

To rank well, a website needs high-quality backlinks. Where do you get these backlinks? Obviously, buying links is not advised. What should you do?

If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Reach out to these service providers and ask them to link to your website.

You gain a few nice links, and all it cost you was a few minutes of emailing.

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

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2. Search For Unlinked Mentions

Another great way to get links and boost your site authority is to look for unlinked mentions of your brand or company name.

If you find such mentions in online publications or websites, email the site editor and ask them to provide a link. You might discover plenty of brand mentions all over the web.

A quick search and a few emails later — presto. Free backlinks. The good kind.

3. Host a Webinar

Free webinars introduce your brand and product to a wider audience. The more appealing the topic, the better you’ll attract interest.

Webinars take time. You’ve got to brainstorm topics, plan the webinar, and spread the word. The benefits, however, are top-notch.

4. Cross-promote

One explosive method of marketing that some companies use is cross-promotion. Cross promotion allows you to partner with related businesses who can market your services, in exchange for your marketing their services.

For example, if you are providing consulting services for online business owners, you may recommend that they use a certain web designer to create their website. The web designer is your cross promoting partner. This web designer works with business clients, and she points these clients your way for consulting services.

It’s a win-win, and apart from a signed document and an easy conversation, it doesn’t require much work at all.

5. Be a Blog Commenter

The idea of marketing is to make your brand presence as well known as possible. One way of doing so is by commenting on blogs. Here’s how this works:

  • Identify the top 5 blogs in your niche.
  • Read and comment on the blogs on a regular basis.
  • As people see your name and associated brand, they become familiar with it and perhaps even curious about it.

With every comment, you’re establishing a persistent brand presence. Just make sure you’re not making dumb comments. Customers’ perception of your brand is shaped by the quality of your comments.